Legal administrators help their law firm in a diverse number of ways, including with marketing planning and execution.
This is especially true for mid-size law firms where the legal administrator will take on a large percentage of the day-to-day operations so that each attorney can focus on what they do best – providing legal services.
If you are responsible for helping the managing partners when they are exploring the latest marketing opportunities, you will definitely need to have a solid understanding of how SEO impacts your online advertising efforts.
What is SEO and Why Does it Matter?
SEO is short for search engine optimization. In a nutshell, SEO is the main driving force behind your company website’s search engine ranking.
In other words, if the proper SEO techniques are not in place, your website will get buried in Google’s search results where no one will ever find it. This is a serious marketing problem that will make it much more difficult to acquire new clients.
What Impacts Your Site’s Search Engine Ranking?
There are many ways to boost your SEO, including proper keyword placement. For example, if your law firm specializes in family law cases and is based out of Los Angeles, you must include the keywords “family law Los Angeles” to help boost your Google ranking for your specific category.
You also need to pay close attention to the content that is posted on your website. Google’s algorithms will penalize you if this content is not well-written. But your law firm’s SEO will receive a boost if the website contains proper grammar, natural keyword placement and ongoing content updates in the form of blog articles.
Additionally, you need to be aware of other vital SEO factors such as traffic sources, backlinks and the structure of your URL. Your URL is a great place to begin building SEO, and quality inbound links, which are also known as backlinks, can quickly raise your search engine ranking.
Make sure that you are aware of your primary traffic sources so that you can tweak your SEO as needed. Do not forget to maximize social media in order to drive traffic to your site.
What Can Cause Search Engine Ranking Fluctuations?
The primary goal for your SEO strategy should be to get your website the highest possible search engine ranking for each applicable keyword or phrase.
However, achieving a high ranking is not enough because there can be fluctuations over time. Any Google algorithm change has the ability to lower or raise your ranking.
You also must remain cognizant of the fact that your competitors can improve their SEO at any time, and this could hurt your site’s performance.
With this in mind, it is best to continuously work on boosting your SEO through quality blog posts, new backlinks and well-thought out online marketing campaigns.
How to Get the Best Law Firm SEO Results
Even if you have a good grasp of SEO and how to utilize it to your law firm’s advantage, you can still benefit from working closely with an digital marketing agency.
An agency will be in the best position to closely monitor each Google algorithm change, and they can also help you make any necessary tweaks to your existing SEO strategy.
Driving qualified traffic to your firm’s website is the ultimate end goal, and an internet marketing expert can help make this happen more quickly and consistently.
Keep in mind that even the most expensive website and marketing campaigns in the world will not be as beneficial as you would like if they are not backed by proven SEO techniques. You can also rely on an agency to put new strategies in place as soon as each algorithm change is announced.
Have more questions about law firm SEO? Leave a comment below and we’ll answer your questions!