Category Archives: A/E/C Marketing

Align Sales and Marketing to Win More Construction Work

Frequently, sales and marketing departments have what could nicely be described as a “spirited” relationship. This sibling rivalry can be a big problem in construction firms. How and when a company responds to this problem often determines whether it will sink or swim. With the economic outlook improving across the country, it is time for […]

Why Construction Marketing Needs to Be More Visual

construction marketing

Looking at the evolution of any company or media platform, there’s a clear trend that’s developed over the past few years. This trend is a notable increase in visual assets, particularly in the ways companies market themselves and communicate, either internally with their employees or externally with current or potential customers. It’s become more and […]