Category Archives: Cybersecurity

Marketing Cyber Security Solutions Without Using Scare Tactics

The easiest and perhaps most effective way of convincing customers they need to buy and use a cybersecurity solution is by showing the terrifying consequences of not implementing cyber defenses. Data breaches, leaked personal information, exposure to customers’ sensitive records are the obvious results of vulnerable networks. Loss of funds, reputation, business, stability and customer […]

Cybersecurity Is No Longer (Just) A CTO Problem

cybersecurity cto

At the advent of the information technology industry, companies of all types began employing IT teams to take care of the technology and digital data concerns. Soon, many executives realized they also needed someone to lead their IT teams and be the authority to make all technology decisions. That’s how the position of Chief Technology Officer (CTO) […]