Category Archives: Healthcare

7 Ways Your Hospital Is Wasting Money on Marketing

Every savvy marketing executive knows the John Wanamaker (1838-1922) quote: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Somewhere in his distinguished career, John must have found the answer. More than 150 years later, it turns out he was exceptionally successful in retail merchandising, and to […]

4 Ways to Tell if Your Physician Liaison is Right — or Wrong — for the Job

We don’t want to step on anyone’s toes with this post. But marketing savvy doctors and skilled physician liaison people will agree about these common and costly mistakes. Nothing personal here—but we discover this business blunder all too often. There are about a million dollars in revenue on the line with a practice representative or […]

How to Optimize Your Hospital Marketing Budget

hospital marketing budget

This is the time of year when a well-considered hospital marketing budget is in the final-finish stages. It’s nearly ready for roll-out with the launch of a new calendar year. But getting it done isn’t the same as getting it right. Here are four thought-leader concepts to help optimize your budget—and your marketing results—as never […]