POSITIONING AND MESSAGING STRATEGY
To refresh stale bread, wrap it in a damp paper towel and microwave on high for 10 seconds. To refresh stale brand positioning and messaging? That’s a different matter entirely.
Fueled by a bottomless vat of dark roast coffee, the Spark strategy team leads a research and discover effort to find your brand truth. Starry-eyed and detail-crazy, they’ll then perfect your message.
Next, they’ll help you consistently execute on it. All along the way, they’ll probably dream about you.
- Brand audit
- Brand workshop
- Research and analysis
- Message guidelines
- Tone of voice
Some of the most admired global brands as well as emerging startups have leaned on Spark’s staff to help them acquire and on-board customers for their new products. We articulate their points of differentiation, tell their most compelling stories, and engage their customers and influencers at every touchpoint in the purchasing journey.
Hit us up and we can help streamline your brand’s entry into unfamiliar territory. We remove the apprehension and cost risk of going to market by employing digital tools, channels and technologies proven to generate results.
- Value proposition
- Audience definition
- Goal setting and measurement
- Communication planning
- Marketing opportunity research
- Sales funnel design
MARKETING AND SALES ALIGNMENT
Marketing leaders are under mad pressure to prove marketing is a business driver, not a cost center. This not only requires smart creative and sound strategy; it demands a smooth process alignment with sales.
Spark works with marketing and sales organizations to bridge the divide, by establishing a shared understanding of how and why customers choose products and services.
- Buyer personas
- Buyer journey mapping
- Content mapping and alignment
- Sales and marketing messaging
- Lead scoring and qualification
- Revenue SLAs