Melissa Barone

U.K. and E.U.

Melissa Barone is the founding partner of Spark Marketing and Branding, an international positioning and branding firm that helps clients increase revenue beyond their wildest expectations.

Melissa has spent her career working with companies ranging from start-up to global industry leaders to help them achieve their goals through powerful marketing, communications, and branding programs. She has vast expertise in developing and executing integrated campaigns that reach audiences via the full complement of marketing channels. She has successfully brought new products to market, led the re-branding of global companies, and helped U.S. and international technology companies enter the U.K. and E.U. markets.

Melissa has worked with the largest Silicon Valley technology companies to help them more effectively enhance their reputation and drive leads and serves as project leader for many large projects. Previously Melissa was part of the communications leadership for a Global Public Relations firm, helping the company navigate its financial crisis in the early 2000s. Later she successfully positioned the agency for sale. 


The Americas

Asif Ismail is a Co-Founder and Chief Brand Officer of Spark Marketing and Branding, an international positioning and branding firm that helps clients increase revenue beyond their wildest expectations.

Asif holds a B.A. degree in Political Science and Government. After graduating, he was confronted with the age-old question, “what do I want to do when I grow up?”

Asif realized a pursuit of a Government career was not the answer for him.

Since then, Asif has spent 10+ years working in all aspects of the technology (specifically cybersecurity) and media industry. He has held key C-level roles in the Marketing and Creative space for privately held companies and as a Board Member of several non-profit organizations where he developed a unique approach for shaping marketing strategies which proved to catapult organizational growth. Asif has implemented innovative solutions for federal, state, local and tribal governments across the United States including working with the U.S. Department of Homeland Security’s Office of Cybersecurity and Communications; the National Cyber Security Alliance; including the “Stop. Think. Connect.” campaign.

While delivering powerfully creative solutions for today’s client, Asif understands the value of integrating inside knowledge of how public and private sectors operate to create magic. Asif’s ability to bring to life a cohesive vision and execute real solutions on behalf of his clients has become his passion.

Truth be told there is an abundance of genius happening all around us: market disruption is everywhere. The real magic happens in a keen ability to ingeniously convey and effectively deliver the story of the “genius behind the brand” to the marketplace. Spark Marketing and Branding is an extension of Asif’s intrigue with the science of strategy and marketing.

Asif is actively involved in business community events across New York State and New Jersey to create a valuable platform of connections and knowledge for his clients. In pursuit of this, Asif has founded an entity within itself that is positioned as a powerful resource for local entrepreneurs in the form of innovative business articles, local collaboration, and networking events.


Have a question about partnering with us? We love collaborating with smart, new people—if you think you might fit that description, feel free to drop a line.