U.K. and E.U.
Melissa Barone is the founding partner of Spark Marketing and Branding, an international positioning and branding firm that helps clients increase revenue beyond their wildest expectations.
Melissa has spent her career working with companies ranging from start-up to global industry leaders to help them achieve their goals through powerful marketing, communications, and branding programs. She has vast expertise in developing and executing integrated campaigns that reach audiences via the full complement of marketing channels. She has successfully brought new products to market, led the re-branding of global companies, and helped U.S. and international technology companies enter the U.K. and E.U. markets.
Melissa has worked with the largest Silicon Valley technology companies to help them more effectively enhance their reputation and drive leads and serves as project leader for many large projects. Previously Melissa was part of the communications leadership for a Global Public Relations firm, helping the company navigate its financial crisis in the early 2000s. Later she successfully positioned the agency for sale.